Landell Mills officially launches its new brand identity today. The identity presents a contemporary image, which reflects our professionalism and straightforward commitment to delivering high-quality products for our clients.
In the process of developing the new identity we consulted clients, consultants and staff for their views, and explored a variety of routes before arriving at the final design concepts.
The identity comprises a modern typographic logo, sans serif font and fresh shade of green which references our agricultural roots. A graphic arrow device, derived from the logo, ties the communications materials together and symbolises forward progress and focus.
Rosie Smith, Marketing, Communications and Knowledge Management Manager at Landell Mills, commented that ‘the brand update communicates a dynamic, forward-looking, image that mirrors our work and values.’