Landell Mills unveils new brand identity
Landell Mills officially launches its new brand identity today. The identity presents a contemporary image, which reflects our professionalism and straightforward commitment to delivering high-quality products for our clients.
![Image asset 48](https://www.landell-mills.com/imager/importedimage/10864/image-asset-48_5ae402c9837860cd6e4f65e304b3a5fa.jpeg)
NEW LOGO
In the process of developing the new identity we consulted clients, consultants and staff for their views, and explored a variety of routes before arriving at the final design concepts.
The identity comprises a modern typographic logo, sans serif font and fresh shade of green which references our agricultural roots. A graphic arrow device, derived from the logo, ties the communications materials together and symbolises forward progress and focus.
![Image asset 42](https://www.landell-mills.com/imager/importedimage/10858/image-asset-42_5ae402c9837860cd6e4f65e304b3a5fa.jpeg)
BUSINESS CARDS AND REPORT COVERS
Rosie Smith, Marketing, Communications and Knowledge Management Manager at Landell Mills, commented that: "the brand update communicates a dynamic, forward-looking image that mirrors our work and values."
![Image asset 49](https://www.landell-mills.com/imager/importedimage/10865/image-asset-49_5ae402c9837860cd6e4f65e304b3a5fa.jpeg)
BRANDED MATERIALS