Communications
Our €11M portfolio of communication and visibility contracts with international donors spans Europe, Asia, Africa, North and Latin America. Our communications services cover:
Landell Mills has a wealth of experience in developing and implementing communication and visibility strategies for clients including the European Commission, the African Peace Facility, FCDO and UNICEF. Recent examples include developing an innovative campaigns-based multi-annual strategy which underpins a €3.2M contract for the EU Delegation in Cambodia; and designing and implementing the African Peace Facility communications strategy.
We also have experience of strategic capacity building, and have facilitated training for donor agencies on topics including case study development, photography, and social and traditional media. Monitoring and evaluating the impact of our communications work through qualitative and quantitative research also accompanies our strategy design expertise.
We work with excellent writers and designers to develop eye-catching and engaging communications materials for web and print. Our recent work designing the annual EU-ASEAN and EU-Indonesia ‘Blue Books’, included development of a distinct visual identity and accompanying infographics. We also provided support to DG DEVCO in the development of digital style guidelines which will bring together the digital communications of EU Delegations globally under one distinct visual identity. Through our support to the EU Delegation of Kazakhstan, we developed a range of branded materials to support visibility activities, and developed copy for social media, film, and exhibitions.
We provide comprehensive filmmaking services covering audio-visual production, editing and animation. Notable examples include co-production of an episode of Ubongo Kids for the EU Delegation to Tanzania, which reached over 1.5 million viewers, and a documentary film on the African Peace Facility, which was screened at events, shared on social media, and broadcast on a pan-African TV channel covering over 60 countries.
Landell Mills offer event management for bespoke events, with prior examples including:
- The first ever European Street Fair in Rwanda, which attracted 5000 participants;
- A Europe Day event in Tbilisi, Georgia, in which 20 member states showcased their cultures to over 15,000 visitors;
- Events to increase visibility of the African Peace Facility, including an outreach event in Brussels and lab debate session at the European Development Days;
- Several successful European Film Festivals in Rwanda, Kazakhstan, and Tajikistan.
This service encompasses facilitation of logistics, including technical audio-visual support, venue sourcing, coordinating press attendance and online event logistics, as well as production and distribution of promotional materials.
Landell Mills has managed media relations across a range of projects for clients including the European Commission and the ASEAN Secretariat. Our services include conducting major media campaigns, organising press conferences, preparing press releases and media monitoring.
Our digital marketing services incorporate social media management, website design, development of marketing campaigns, and collaboration with influencers.
Significant examples include: design of the EU ASEAN microsite; creative collaborations with Zambian artists to promote the #areyougenderequal campaign; working with Kazakh influencer, Batyroff, to promote the #EU4HumanRights campaign to his 1M+ followers; and designing a targeted social media strategy for the African Peace Facility, which included audio visual content, calls to actions, hashtag monitoring and quality content creation to drive visibility activities.
Project Examples
Communication and visibility of EU cooperation with Cambodia
Communication and visibility of EU cooperation with Cambodia focuses on enhancing EU relations, partnership and cooperation with Cambodia.
In the first year, the project team will support the preparation, management and implementation of a long-term communication and visibility strategy. This includes organising events and campaigns and cultivating dissemination and outreach initiatives to increase audience engagement.
Communication and Visibility for EU Cooperation – ASEAN
Communication and Visibility for EU Cooperation – ASEAN aims to enhance the image and awareness of the EU as a cooperation partner in the ASEAN region. Annual activities include production of the EU-ASEAN Blue Book and the EU-Indonesia Cooperation publication; organisation of the ASEAN-EU Cooperation and Scholarships Day; and provision of support to Europe Day celebrations. Landell Mills also provides media relations support for the EU, produces content for the EU Mission to ASEAN’s social media channels, and organises regular communication trainings for EU staff.
Under this contract, we provide the EU-ASEAN and EU-Indonesia projects with communications support as required. These projects include ASEAN Regional Integration Support by the EU (ARISE+), Enhanced Regional EU-ASEAN Dialogue Instrument (E-READI) and Sustainable Use of Peatland and Haze Mitigation in ASEAN (SUPA) amongst others.
EU4Georgia Phase 2
EU4Georgia Phase 2 focused on increasing awareness and support for the EU in Georgia, with a particular focus on rural areas and vulnerable groups. As part of this, the project team developed and implemented a communications strategy for content across radio, TV, print and online media, which incorporated a series of EU success stories and the development of a website for the ‘Digitool’ database. This was accompanied by a series of events, including a Skills4Jobs programme launch event, regional Europe Day events, an awards ceremony for the EU Prize for Journalism, Talking Climate public forum event and an EU Alumni Network Reception, which attracted extensive media coverage. The project team also organised a large-scale street fair to promote Europe Day in Tbilisi, including media coverage, visibility materials, logistics and activities, which was attended by 15,000 people and officially opened by the President of Georgia.
Information, Communication and Visibility Activities for the EU Delegation to Zambia
Landell Mills worked in partnership with Ku-Atenga Media to promote the EU Delegation’s project-based activities and enhance its visibility in Zambia. Landell Mills organised several large-scale events under the contract, including a Civil Society Organisation Fair and an EU Run to mark Europe Month 2017-2019. We also provided support to the EU’s participation in leading agricultural exhibition, Agritech, and the organisation of World Cleanup Day events. Other activities managed by Landell Mills include the production of three short films on EU-Zambia cooperation, the organisation of media briefings and management of the production of many EU-branded visibility materials.
European Union Cooperation in Central Asia: Visibility Events
European Union Cooperation in Central Asia: Visibility Events focused on enhancing the visibility of the EU and its contribution to development cooperation in Central Asia, and required organisation of events such as conferences, seminars and film festivals, and the production of promotional materials. The design and implementation of a project communications strategy ensured extensive media coverage of these events. Two major integrated campaigns were implemented as part of the contract: #EU4HumanRights increased visibility of the EU’s support of human rights, whilst #EU4Women promoted messages of equal opportunities for all. A further project highlight was the ‘Faces of EU Cooperation’ photo exhibition, which showcased the beneficiaries, partners and implementers of development cooperation, and provided data on EU-funded projects.
Creative Strategy for Product Development for Essential Family Practices: Communication for Development Programme.
This UNICEF-funded contract focused on developing a creative communications strategy, which disseminated information to positively influence behaviour through innovative communication tools. This project facilitated discussion and learning around UNICEF's Essential Family Practices (EFPs). Highlights included: organising focus group discussions and a multi-stakeholder forum; developing social media campaigns, household and KAP surveys, and film content; and creating a framework methodology for collecting community input, testing tools, disseminating information and monitoring social change related to EFPs.
Video production, animation design and support for DEVCO online communication
The project provided DEVCO’s Communication Unit with professional filming and editing, animation and branding expertise and required: production of animated data visualisations and short animations to explain theoretical issues; development of short videos for social media; and the development of detailed brand guidelines, following analysis of DEVCO brand perception. A range of videos were produced, including staff interviews and a 3-minute video with subtitles in multiple languages, combining footage with animated effects and text. Short videos and animated GIFs were also produced for social media on various topics, including Inequality Day, World Biodiversity Day and Press Freedom Day. The project also produced a series of templates and style guides for the DEVCO Communication Unit which facilitated a better understanding of brand perception around key brands used for communication purposes, such as European Union, European Commission and EuropeAid, and will inform future decisions on the visual style and use of the brands.
EU Africa actions on peace and security through the African Peace Facility communication plan
The project aimed to significantly increase awareness and visibility of the African Peace Facility through the delivery of communication materials and activities. Events implemented included: an Infopoint open conference in Brussels; a lab-debate session at the European Development Days; and a workshop in Abuja, Nigeria for Civil Society Organisation representatives from six West African countries. Under the contract, Landell Mills also managed the production of several videos, such as a 10-minute documentary film and a promotional video that was broadcast on Vox Africa. In addition, we produced a range of printed communication materials and developed content for social media, including a campaign around the International Day of Peace.
